MY LITTLE PONY 'FRIENDSHIP IS MAGIC' BIRTHDAY PARTY SUPPLIES. My Little Pony 'Friendship is Magic' is the fourth generation of the My Little Pony franchise by Hasbro Studios The series premiered in 2010 and started its third season in November 2012. The series follows a studious unicorn pony named Twilight Sparkle as her mentor Princess Celestia guides her to learn about friendship in the town of Ponyville. Twilight becomes close friends with five other ponies: Applejack, Rarity, Fluttershy, Rainbow Dash, and Pinkie Pie. Each represents a different face of friendship, and Twilight discovers herself to be a key part of the magical artifacts, the "Elements of Harmony". The ponies share adventures and help out other residents of Ponyville, while working out the troublesome moments in their own friendships.